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The Benefits of Technology for Oil Platform Research

Feb 17, 2017

The continued search for oil has resulted in our moving off land onto the high seas. As we continue to drill for oil in such unlikely places as the beds of nearby oceans, we need to engage greater and greater technology to make that search safer and more profitable. Everything from anchor analysis to tell an oil company how to anchor its rig at the right spot safely to engineering drill bits that work in ocean environments are needed to ensure a successful venture.

No matter whether we do indeed find new sources of energy to heat our homes and drive our cars, oil will always be a resource that has its uses in our society. Finding the technology to do the extraction safely and with minimal impact on the surrounding environment is becoming a part of that search. But as with everything else, there are always new technologies arising that will make the process faster, cleaner and easier. This all spells greater profits, enough that oil production companies will continue to open new sites even as alternative fuel is created. Here are just a few ways that technology will continue to benefit the search for oil below the seas.

Measuring Environmental Impact

While the push has continued to find alternative fuels, the oil industry has also done some research of is own on how to mitigate the impact that drilling can have on the environment. This has brought in a host of new technological advances that create baseline studies on both site impact and production impact. From the arctic shorelines of Alaska to the southern bays along Houston, new drilling sites need to have a smaller footprint in order to succeed.

These latest software reports help many oil industry executives make decisions on not only where they will drill next but how they will drill. Impact on not only the local population at the drill site, but also the effect on nutrients they need to survive are all part of these reports. Without the technology to look at these impacts, most oil drill sites, particularly those on drill platforms in the sea, would not be profitable enough to continue.

Measuring for Safety

Above and beyond these concerns, technology has developed that helps keep track of the risks involved for the workers on these oil platforms. Everything from wind and water currents to keeping tabs on underwater cracks must be done with state of the art technology. The use of explosives and welding tools underwater takes a special kind of knowledge, and technology helps companies identify risks and if they are worth taking.

Measuring for Design Elements

Designing a rig to withstand the many different stresses that the high seas can pose requires skill, knowledge of a specialized kind and the technology at your fingertips to put that all together. A rig cannot afford to have something malfunction in the midst of a storm or while working with dangerous materials.

Technology in engineering programs have been developed to anticipate these needs and design to overcome them. Taken together with all of the above technology, the oil industry needs every inch of knowledge, tech and skill it can bring to bear when it comes to finding and bringing home the world’s fuel.

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Three Secrets to Successful Car Dealerships

Feb 17, 2017

Some people may think that having your own car dealership is a lot like having your own money printing machine. After all, everyone needs a car, don’t they? When it comes right down to it, if you are selling a brand of car or truck that is respected such as Toyota or Ford, why should you have any trouble selling a car or ten?

But the truth of the matter is, the competition is fierce among the many different car dealerships and it takes a smart businessman that both knows and understands the auto buying public and what they need to succeed. But there are some great tools out there that can give any well-run car dealership an edge when it comes to out-smarting the competition.

Taking Care of Customers

One of the great tools that pretty much every major automotive brand loves to work with is an auto dealer CRM or customer relationship management tool. This is software that helps a dealership to see statistics on local buyers, know how people react to different sales and special deals and in general help them to deliver to local buyers what they want in a way they want it.

Some of the statistics for this software comes from the head office, while other elements come out of the marketing campaigns that are run from the dealership. When it is utilized properly, a dealership can use their CRM to help them reach out to customers, work with them in a way that they know they will respond with a purchase, and make sure they are happy customers who will return for their next car.

Social Media Outreach

While all of this software is helpful, it doesn’t do much good if no one knows you exist. This is true for any business, not just for car dealerships. Today many businesses are finding that social media accounts with such sites as Facebook and Twitter can help them to reach the young buyers who are looking for the right car or truck. Many use their smartphones today to search for anything they want to buy, and find the statistics and business ratings to help them decide who to buy from as well.

Most successful dealerships also make sure they have someone in the dealership who is proficient with social media and in charge of all their online marketing. Having a dedicated person who makes sure that their online message is always consistent is part of a smart marketing campaign.

The Local Touch

While all this software and online marketing is important, the most successful car dealerships never forget they are part of a local community. This is more than just showing up at the local Christmas parade though. By getting involved with schools and local charities a dealership can be connected to their community and trusted to give everyone good service. It doesn’t matter if that dealership is in the heart of Los Angeles or out in the small towns of the heartland of America.

The country will always need a good car and so every town will always need someone to sell them one. But to be the one everyone loves to go to when it comes time to buy that next car, a dealership must prove they are worthy of their trust and capable of helping them make the best possible purchase. All of these methods are great ways to ensure that a dealership is seen as part of the community, and they have the tools to know and understand what that community needs from them.

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Why Emergency Lights are Important for Your Business

Feb 17, 2017

If you own a business, especially if that is a small business with less than 20 employees, you probably never gave much thought to whether you should have emergency lights. After all, you only have a handful of employees and they all know where the exits are, don’t they? But the truth of the matter is, in an emergency when you could be trying to get out of a burning building with the power out, those emergency lights that go on the moment your power goes off can be a lifesaver.

Whether they are the kind powered by Lithonia battery chargers or are simply backed up with ordinary electrical batteries, you may Someday be grateful that you had the foresight to have them installed. So, what kind of situation do these important but sometimes costly lights cover? Here are just three examples of where having emergency power for the all-important exits in your building could make the difference between an eventful day and a tragic one.


You may be thinking, but my business isn’t in California! The truth of the matter is, there are many parts of the country that are prone to earthquakes, not just the one we all are aware of and watch in dread. When I was working in New York state I was surprised to find out that it was an area that had in the past had some pretty bad earthquakes, and still had the occasional trembler while I was there.

Even if you have not heard of your area having a big quake, it doesn’t mean it can’t have one. Be prepared, it is always better than having regrets later. A simple thing like a light over an exit to help everyone get out quickly and easily can make a huge difference in this kind of situation.


We never know when a fire will happen, and if you happen to have your office in an older building that is made of wood instead of modern cement, it is even more important to have a plan in place. While the outside shell may be brick, most of these older buildings are wooden structures on the inside.

So, getting out of your building fast, and having a plan in place where you will meet, is essential. You should actually have a handout for everyone who begins working for you stating what the plan is and where you will meet, so there is no confusion in the case of a fire. Timing is so important at a time like this!

Human Disasters

Sometimes it isn’t Mother Nature that comes for us, it is our own. If you have your office in a major city that has had a history of violent unrest, you may want to make plans for getting out and getting safe. Many office workers were surprised by the riots in Los Angeles when Watts erupted in anger, but they shouldn’t have been. Know what the feeling is on the street where your offices are, and talk with your employees about it. Have a plan in place, a well-lit way out and know when it is smart to stay and when it is smarter to go.

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