In this day and age if you are the business owner of a technology driven business and you decide you don’t really need a website, you are missing the point. True, just about everyone who knows the trends and changes with e-commerce understands that having retail sites on social media is now a big part of any kind of online business.
But that doesn’t mean you don’t need that website, contrary to what many are beginning to say. Especially if you are in the technology business. Just why you need a website leads us back to those common misunderstandings about e-commerce that goes far beyond understanding payment gateway integration and looks at the basic rules of good retail business practice.
Getting to Know You
It all starts with the fact that doing business on the web puts distance between you and your customers. They don’t know you, your passion for your business or why you are in the business in the first place. They don’t know if they should trust you with their credit card information or if you are someone with integrity.
They find out about you and all this kind of stuff when they visit your website and go to your “About Us” page. And yet many new web businesses simply decide that this page is unimportant and fail to create one. Or they just have an address and phone number, but nothing that tells your visitors who you are, why you are here and what your business is all about for you.
This is the page that humanizes your business so never fail to create one and make it reflect you. It tells them if you are a neighbor in their home town or a foreign business that is in some far away land. Tell them all about you, and let them know there is a person behind that website.
Have a Strategy
If you plan to have a business online, then of course you will want a business plan that tells you how you will get from a person with an idea to a successful entrepreneur. Having a strategy, one that includes how you will market that site, is important. But it is also important to have an SEO strategy to help that online business be seen.
Make the time to think about keywords, search terms and just how someone would look for your business when they go online. Chat it up on social media, ask for reviews from current customers and most of all have a plan in place and follow it. When you create a tech business website, you may think it is just a place to put that statistical information (it is, and is a great place for white papers that back up your ideas) but it is also where people go to learn more about who and what you are. Plan to create ways for them to find that as well.
It is so easy to be distracted when you start a new business. We are excited by everything we do and we want to do it all. But just as having a plan is essential to making a website work for you, so is focusing on that one key thing that you do well.
If you plan to have a website that offers the latest in pet training gadgets, then don’t get distracted by offering t-shirts with cute saying about pets as well. Stick to what you know how to do, and focus your business on that key thing. It will help your customers to stay focused as well, so they buy what you have to sell.